{"id":8150,"date":"2022-09-01T13:34:26","date_gmt":"2022-09-01T12:34:26","guid":{"rendered":"https:\/\/www.daldewolf.com\/?p=8150"},"modified":"2022-09-01T13:34:26","modified_gmt":"2022-09-01T12:34:26","slug":"belgique-lignes-directrices-sur-lutilisation-des-allegations-environnementales","status":"publish","type":"post","link":"https:\/\/www.daldewolf.com\/fr\/belgique-lignes-directrices-sur-lutilisation-des-allegations-environnementales\/","title":{"rendered":"Belgique: lignes directrices sur l’utilisation des all\u00e9gations environnementales"},"content":{"rendered":"

Aude Mahy, avocate associ\u00e9e \u00e0 la t\u00eate de l’\u00e9quipe Food Law, et Floriane Delbaere, collaboratrice, ont publi\u00e9 dans l’European Food and Feed Law Review<\/em> un rapport sur l’adoption r\u00e9cente, en Belgique, de lignes directrices sur l’utilisation des all\u00e9gations environnementales<\/a>.<\/strong><\/p>\n

\"\"Comme l’\u00e9crivent les avocates de DALDEWOLF, “[l]a pratique ou plut\u00f4t la question du greenwashing n’est pas une nouveaut\u00e9. Le marketing environnemental est une tendance r\u00e9pandue et un outil puissant sur le march\u00e9 actuel \u00e0 la suite de l’attention croissante port\u00e9e au changement climatique et \u00e0 l’action climatique. Les consommateurs sont confront\u00e9s \u00e0 une multiplication d’all\u00e9gations et d’affirmations relatives \u00e0 l’environnement, \u00e0 l’\u00e9cologie et au d\u00e9veloppement durable (cf. Farm to Fork Strategy).<\/em>
\nLe 14 juin 2022, afin de mieux d\u00e9limiter et encadrer les all\u00e9gations environnementales (commun\u00e9ment appel\u00e9es all\u00e9gations vertes) et de lutter contre la pratique du greenwashing, l’administration belge a publi\u00e9 des lignes directrices sur l’utilisation des all\u00e9gations environnementales<\/a> (cf. Directive 2005\/29\/CE – Article VI.93 \u00e0 VI.100 Code belge de droit \u00e9conomique), qui sont certainement appel\u00e9es \u00e0 \u00e9voluer avec de nouvelles modifications et mises \u00e0 jour l\u00e9gislatives. Ces lignes directrices s’adressent directement aux entreprises, leur permettant, au moyen de dix param\u00e8tres, d’\u00e9valuer et de v\u00e9rifier si les informations environnementales qu’elles entendent fournir au consommateur sont exactes, v\u00e9ridiques, non trompeuses et suffisamment \u00e9tay\u00e9es ; simplement pour \u00e9valuer et v\u00e9rifier s’ils ne se livrent pas \u00e0 des pratiques d’\u00e9coblanchiment.<\/em>”<\/p>\n

Le rapport complet, en langue anglaise, est disponible sur le site de Lexxion: https:\/\/effl.lexxion.eu\/article\/EFFL\/2022\/4\/10<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aude Mahy, avocate associ\u00e9e \u00e0 la t\u00eate de l’\u00e9quipe Food Law, et Floriane Delbaere, collaboratrice, ont publi\u00e9 dans l’European Food and Feed Law Review un rapport sur l’adoption r\u00e9cente, en Belgique, de lignes directrices sur l’utilisation des all\u00e9gations environnementales. Comme l’\u00e9crivent les avocates de DALDEWOLF, “[l]a pratique ou plut\u00f4t la question du greenwashing n’est pas…<\/p>\n","protected":false},"author":5,"featured_media":8151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,58],"tags":[],"class_list":["post-8150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowhow","category-news"],"acf":[],"yoast_head":"\nBelgique: lignes directrices sur l'utilisation des all\u00e9gations environnementales - DALDEWOLF<\/title>\n<meta name=\"description\" content=\"Aude Mahy et Floriane Delbaere ont publi\u00e9 dans l'European Food and Feed Law Review un rapport sur les lignes directrices belges pour l'utilisation des all\u00e9gations environnementales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daldewolf.com\/fr\/belgique-lignes-directrices-sur-lutilisation-des-allegations-environnementales\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Belgique: lignes directrices sur l'utilisation des all\u00e9gations environnementales - 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